If your story led you to your work, we’re kindred spirits
THE HEART BEHIND THE BRAND
We help changemakers amplify their brand and create greater impact
Hi there I’m Madison— wife, mother of two, a dreamer and a doer, wannabe interior decorator, cookbook collector, and founder of Soulful Solution.
I started this business after leaving a marketing agency I helped start up in college. On paper I had it all, but something was missing. My work didn’t feel aligned with who I was or what I wanted to contribute to the world.
When I walked away, I realized that what I wanted was to help women feel seen and supported in their businesses. I created Soulful Solution to provide design and strategy that goes beyond the ordinary and empowers women in wellness (and other heart-centered industries) to showcase their true essence online.
As women wearing all the hats, we pour our hearts into our work, show up for our families, and all the little moments in-between. We try to do it all, but success often looks like ALLOWING yourself to be supported. When you let go of the need to do it all, you open up the space to build a business that not only serves your clients well, but also serves the life you want to live.
Great design doesn’t just make you look good—it attracts the right people, builds trust, and drives growth. With the right strategy and online presence, you’ll stand out, raise your rates, and work with the clients who truly align with your mission.
Because you shouldn’t have to choose between an abundant business and a beautiful life.
ABOUT THE STUDIO
Soulful Solution is a boutique design studio for health, beauty, motherhood, and lifestyle brands. We embrace simplicity in both our design style and client experience, creating spaces that feel as authentic as the work you do. Madison is supported by a talented team of creatives, and our best work comes to life when we collaborate with founders who are carving their own path—driven by intuition, guided by deep relationships, and fueled by a passion for making a meaningful impact.